Guy Hochman is a famous Israeli comedian. He started an initiative to encourage 100,000 Jews to observe the Shabbat before Purim, on March 23.

As Guy explains, he’s not religious, but he’s a very proud Jew. This Shabbat is Parshat Zachor, where we remember what Amalek did to us. Guy tells us that he’s planning to observe Shabbat for the first time in his life. For the unity of the Jewish people, for the sake of the soldiers in the front.

The hearts of most of the Jewish people are in the right place, he tells us. Let’s keep one Shabbat, let’s stop the divisive talk, let’s bring the spirit of a shared destiny from the army front into our homes.

We won’t let anyone divide us. On Shabbat they murdered us because we are Jews. On Shabbat we’ll stand up and say that we’re proud to be Jews. All of our enemies who view us as a divided nation will know that the eternal nation won’t be easily broken.

Come along with me, he says. Let’s bring 100,000 people who observe Shabbat for the first time, like me.

Let’s show our enemies what kind of nation we are. On Shabbat they came to slaughter us, on Shabbat we will stand up and say: we are proud to be Jews. “Remember what Amalek did to you.”